Dr. Vijayakumar Ramalingam (Veterinarian) and R. Venkatesan were supercharged while talking about their start-up, Yourfarm. This venture was flagged off in 2020 along with Dr. Vijayanand Jayabal and Prof. Dr. Punia Murthy (Veterinarians). The founders and their 10-member team have developed a technological platform for the purpose of offering end to end online veterinary services. www.yourfarm.co.in is an interesting low-cost technological platform. It offers scientific consultancy, treatment services for livestock, native herbal products, marketplace for farm inputs, video and text content for scientific farming and advisory support for new cattle farm ventures. Owners of cows, goats, sheep, poultry, and buffalos are the target clientele. Yourfarm is ready to offer the service in all parts of the country. They are now promoting their services in Tamil Nadu and the entire material is offered in vernacular Tamil language. Of course, Tamil-speaking clients who stay in the other parts of the world are also using the platform.

Yourfarm has about 20,000 clients as of now and there are a number of people ready to make use of this facility. It just costs ninety-nine rupees per month to take advantage of this unique bouquet of services. Additionally, natural formulations are being made available at a very reasonable price. These items are free of chemicals or antibiotics.

“Traditional knowledge has been proven scientifically and being shared with the animal husbandry world. Our formulations have been recognised by NDDB (National Dairy Development Board) and Tamil Nadu Veterinary and Animal Science University. The N. D. D. B. tested over 10 lakhs animals with our advice and reported a success rate of 82%. Our approach is holistic. We offer one formulation per disease and do not prescribe multiple medicines for every ailment. The objective is to reduce quackery and self-prescription,” stated Dr. Vijayakumar Ramalingam.

Yourfarm is sought after for the purpose of eradicating infertility in native cows and the response rate has been encouraging. Fever, indigestion, udder related problems, wounds, emergency issues like snake bite and chemical poisoning can be attended to with the aid of Yourfarm. This platform helps the farmers to treat the animal even before the arrival of the doctor. It is basically saving the animal for the farmer.

The founders of your farm have clearly understood that the fortune lies at the bottom of the pyramid. Therefore, they try to not just save a life but also get their productivity restored. There is a win-win for every concerned and consulting Yourfarm is extremely beneficial. The services offered benefit the end consumers too, for they get chemical-free dairy products, poultry products and meat. Yourfarm’s advisory support helps the farmer to optimize the utilitarian value of its resources. This helps him to become scientific and profitable.

“We are offering ethno-veterinary medicine based on traditional knowledge. More than 250 diseases can be treated by us. Yourfarm offers end-to-end veterinary assistance. Our formulations are available in 90-gram packs and that is what can be called as a single dose. The farmers can use our advice to give the right kind of medicinal inputs to. Our audios, videos and consulting will help the farmer to stay free from troubles and tension. We are ready to partner with allied initiatives and are sure that our role will be mutually beneficial,” Dr. Vijayakumar Ramalingam.

It is interesting to note that Yourfarm offers a 24X7 Whatsapp Service. Yourfarm also offers medicinal recipes too (Easy to make with locally available materials). Cattle-farmers make use of these recipes and attend on their animals. The advice of Yourfarm talks about the treatment methods too. Lost-cost cattle treatment will go a long way in augmenting confidence and wealth of the farmer. Native knowledge has been accessed, tested scientifically and proven through mass application by Yourfarm. The knowledge of the ancient siddhars and the farmers of the bygone era is being put to good use due to the initiatives of the novel venture, Yourfarm.

Made in India, research in India and Indian solutions for global veterinary issues will surely create an Atmanirbhar Bharat. Yourfarm is one such initiative which has put its efforts in the right direction.

Native knowledge and solutions had kept our country strong and resilient for thousands of years and it is heartening to note that the novel venture, Yourfarm, is following the knowledge shoot. The ancient knowledge banyan of India that is Bharath.

Contact: www.yourfarm.co.in, [email protected]

Phone: +91 63837 17150

Mr. Rajesh Govindarajulu is one of the founding members of the Verandah Club Pvt. Ltd. He is a leading columnist, historian, jeweler, entrepreneur, and a heritage enthusiast who is earnestly working to revive the past in the light of the present. Experiential learning about the history of Coimbatore is his main course of interest and he is also a panel member of many colleges in the city.