The Quest to Employ Technologies to Harvest Ancient Cures

Rajesh Govindarajulu

The Successful Venture of Arya Rajesh Kumar and Vighnesh

Arya Rajesh Kumar has visited 534 temples thus far. He frequents the Thiruppatthur Brahmapureeshwarar Temple and spends a lot of time there by meditating in front of the samaadhi of a siddhar. This native of Tamil Nadu lives in Bengaluru and he manages Avohi, www.avohi.com. Arya Rajesh Kumar is an IT service provider and is keen to propagate the benefits of dharma. He has been reading the ‘Thirukkural’ every day and he sends one verse a day along with its meaning in both English and in Tamizh to the people who are close to him.

The IT entrepreneur creates web platforms and mobile applications for his clients. Rajesh is an entrepreneur endowed with the foresight and he looks into the future while moving forward. “The world is going back to nature. Organic Farming is catching up and people are keen to connect with nature. Everyone wants to be a natural farmer. It is heartening to see people understand that chemicals and pesticides have damaged the soil.”

“Now, they are keen to restore the balance of nature. They have understood that natural bio-sites assist in soil-conditioning and the plants are better protected by adopting this way. However, the required inputs are insufficient, or I can say that they are missing. Therefore, Vighnesh and I decided to become the enablers who will provide the materials required for the organic farmers. Www.vembubio.com is the outcome of this quest,” stated Rajesh while talking about his products which are based on the neem tree.

All of us are aware that the neem tree has a lot of medicinal value. It is used as an input in the farm and has numerous medicinal values. The neem is known as Azadirachta Indica, and it grows in tropical regions. Neem contains chemicals that may help in managing blood sugar levels, kill bacteria, and prevent plaque from forming in the mouth. Neem leaf is used to treat leprosy, cardio-vascular diseases, liver problems, skin ulcers, gastric issues, etc. It is generally advised to keep kids away from neem leaves.

The neem is supposed to be an expression of Durga Mahishaasura Mardhini. It is rubbed on the pox afflicted patients since time immemorial. The tree is believed to be a place of living for Sitala (The pox mother) who can cause and cure disease. It is known as Sarvaroganivarini (Universal healer) and the common terms related to the neem tree are Arishta (Complete and imperishable) and Nimba (From the phrase, “Nimbati Syasthyamdadati” which means to give good health). Even today, villagers refer to the neem as their pharmacy. No wonder the tree is known as Neemari Devi and is associated with Devi Maariamman in the south.

Devi Parvathi or Maariamman is known as Veppilaikaari (The one with neem leaves) in Tamizh. Neem is used in a number of rituals in India, and it is normally used during fire-walks, and the Theechatti (Fire-pot) Ritual. The Indian society has been based on dharma and dharma is based on sustenance. The morals and value systems lean on dharma. The Indians are known to use nature in order to sustain themselves and therefore they rely on dharma. Trees and their applications have made Indians revere them and thus they have a divine status in the Indian society.

Arya Rajesh Kumar and his partner Vighnesh have taken cognizance of these facts while structuring their venture, www.vembubio.com. They collect neem leaves and neem seeds from people and from the neem societies located in the states like Madhya Pradesh and Gujarat. Powdered leaves are sold to clients and the clients include farmers and fertilizer companies. The company produces neem oil, neem azadirachtin, neem cake, neem pellets etc.

The facility is located near Kodumudi (Near Mutthur) and the registered office is at Namakkal. While Salem is the head office, the marketing is from Bengaluru. Arya Rajesh Kumar, the founder, states that neem has been in use since 4000 B. C. in India. This entrepreneur possesses a deep knowledge in contract farming and agricultural processes, with over 10 years of experience in global agricultural sales and marketing. Over the years, he has implemented numerous organic certifications and other certifications in farming and manufacturing. His progress has been observed and he has served as a Chairman, Young Indians (Bengaluru chapter), National Chairman of Thought Leadership Vertical, South Regional Chapter Launch Chairman for Young Indians and Co-convener of M. S. M. E. startup forum of Karnataka.

Vighnesh Kumar holds a bachelor’s degree and a master’s degree in business administration. This founder of Vembu Bio hails from an agricultural background and he holds a strong belief that a process driven organization helps one to move forward. He is a voracious traveller and a reader and is quite fond of culture and tradition. In fact, Thyai, resembling the tenth month in the Tamil calendar which signifies prosperity, is a brainchild of Vighnesh Kumar. Thyai is a social foundation committed to inspiring and fostering the competencies needed for sustainable growth in every child using multiple artforms.

Arya Rajesh Kumar signed off by stating the following, “At Vembu, we believe in improving the health and wellbeing of the planet to natural and qualitative products designed by mother nature herself. This enterprise portrays the perfect blend of modernization and traditions as it brings time-tested benefits of natural Vembu/neem products to the world through a strong research & development with the aid of technology. Our products and solutions have gained massive popularity, for the natural alternatives they provide in the fields of agriculture management, industry applications, cosmetics, biomedicine, to name a few.”

These dharmic Indians and founders of www.vembubio.com are sure to cross new frontiers as entrepreneurs.

Mr. Rajesh Govindarajulu is one of the founding members of the Verandah Club Pvt. Ltd. He is a leading columnist, historian, jeweler, entrepreneur, and a heritage enthusiast who is earnestly working to revive the past in the light of the present. Experiential learning about the history of Coimbatore is his main course of interest and he is also a panel member of many colleges in the city.